Due to the rapid development of science and technology and the improvement of people's quality of life, entertainment life has quietly occupied people from all walks of life and has become an important part of daily life. Self-made content on major video platforms continues to appear, and popular phenomenon-level film and television dramas and variety shows continue to become topics, occupying Weibo hot searches, Douban groups, etc., and fan circle culture, trends and effects brought by idols are also frantically emerging.
In order to improve video quality, increase business email list user traffic and retention rate, major video apps have also launched their own variety shows one after another. Several popular variety shows frequently appeared in the circle, and topics and emoticons such as "Worship Koi Yang Chaoyue", "Burn My Calories", "balance", and "skr" became popular on the Internet. This article mainly studies the popular self-made variety shows launched by the four major APP video platforms, and analyzes the competitive products of the positioning, audience, and traffic of the variety shows. 2.
Competitor selection According to data from iResearch, among the APPs in the video service category, the top four are Tencent Video, iQiyi, Youku and Mango TV, and the data is far ahead. In the APP store entertainment category downloads, iQIYI, Tencent Video, Youku Video and Mango TV ranked the top four respectively (as of September 10, 2018). Therefore, in this article, these four video APPs are selected for the competitive analysis of self-made variety shows. 2. Product structure analysis 1. Competitor experience environment and concept Through the product concept and positioning, we can see that the three have their own focus while ensuring video quality: