The next speaker on the stage was Ewa Kuik who talked about creation and analytics in email marketing i.e. How to connect visual issues with the data obtained She explained to the audience how the appearance of the newsletter affects its results and how the analysis of the results can help choose the right template. mornings with email marketing Ewa pointed out a few valuable details that are missed in campaigns and have a significant impact on conversion. The CTA should be in the form of a button not a link. Like the plague avoid using link shorteners such as bitly because your message may be classified as SPAM by anti spam filters. Learn more Effective CTA inspiring examples.
Use FreshMail's click map feature which will show you which elements are the most clickable and which are the least clickable and it is better to give them up. Tag campaigns and links. Such action enables check the recipient's whatsapp mobile number list location. It also defines what the subscriber is interested in and allows for additional sending to people who clicked on a specific product. After a strong dose of knowledge from Ewa the participants had a break delicious coffee and an even better cake. how to improve campaign results Then Ela Krupa entered the stage which indicated.
How to segment and personalize campaigns According to research as many as of marketers noticed that their campaigns achieved a higher Open Rate after using personalization and sales results improved in of cases. This alone should convince you to use the above. Here are some tips on how to use personalization and segmentation in your mailings. Although the subject of the message is the most often personalized element you can also personalize the email and sender's name preheader and message template. Find out how Personalization in email marketing.