Often newcomers in the workplace confuse branding with marketing. In fact, the two have different concepts. Let’s talk about the difference first: brand promotion is a feeling that a brand itself brings to people, covering a personal emotion, which consists of a physical product or service. Marketing is the act of converting physical products or services into consumption and attracting consumers to buy.
The existence of branding and marketing models complement each other. Assuming that a brand fails to convey the identity of the brand or the voice it wants to express to consumers, even if it invests a huge amount of money in the market to promote it, it will never get the expected return. It even needs to invest an infinite amount of money to maintain word of mouth, which is a bit of a loss for the enterprise.
It has to be said that the brand is the premise. Before starting a marketing campaign, you must check what problems your brand has in advance, you need to invest as much time as possible in market research, find out who your consumers are, and understand the difference between your brand and the market ... Doing so will undoubtedly save a lot of time and effort for future publicity.
So why do we need to figure out the difference between branding and marketing? To even understand the difference between the two?
Imagine that the image of a company currently telemarketing list presented to the public is negative, or that the company does not have a brand in the minds of consumers at all. At this time, even if a lot of money is invested in product advertising and publicity, the effect will definitely not be satisfactory. Conversely, consumers may not even know who you are. In this case, no one would be willing to buy a product they never knew about unless the price was super low to lure consumers.
I believe that many companies have faced such confusion. Therefore, before conducting market promotion, companies need to ensure two points: the first point is to ensure that the company is disseminating accurate information; the second point is to know the future development direction Where.
In a word, brand promotion and marketing are two complementary concepts, and they are not indispensable, but if you want to improve the efficiency of capital use and maximize the effect and profit, you might as well start by building your own brand.