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Instagram launches long-form video platform (Techcrunch) Whether a competitor would arise to test YouTube's dominance in video was only a matter of 'when', not 'if' – video is far too lucrative a market for Google not to employee email database be. disputed. While many analysts expected game-streaming site Twitch to become the first serious challenger among pre-recorded long-form video platforms, Facebook apparently took the lead in this contest. The company recently announced that its subsidiary Instagram will soon be unveiling a new long-form video hub, slated to launch on June 20.

Users will soon be able to upload videos in Full HD or 4K, and the 60-second limit on video length will be removed. Instagram also plans to launch discovery and sharing features, similar to those seen on platforms like YouTube and Vimeo, and will offer users the ability to monetize their content. While that won't change much of Google and Facebook's duopolistic stranglehold on the digital advertising market, the new and improved Instagram should nonetheless bring some much-needed competition to the video space, where Google reigns supreme. Marketers should expect video advertising pricing to become more affordable and competitive if Instagram is able to launch this initiative.