Search engines are constantly improving their algorithms to be more helpful and provide users with the best content. In 2018, Google announced that its artificial intelligence algorithms can now understand subtopics. This means that if someone searches broadly, Google can understand their search intent and relevant subtopics to ensure the searcher finds what they need. The following year.
Google made another improvement to its algorithm, saying it industry email list now understands how people typically explore a topic. This is called search intent, and these are some pretty big advances in the way Google displays search results. If you can cluster your content to give people the information searchers are looking for, you should be thanked for better rankings. Improve your website's topic clusters Make sure your website provides a comprehensive overview of topics, which contributes to the website's (expertise, authority, and trust). If Google sees that you have multiple interlinked articles on a topic, it's a good indication that your site is an expert on that topic.
So Google will be more likely to show it to searchers looking for information on that topic. Improve your engagement metrics If you do a good job of topic clustering, your site engagement metrics will also improve, which is also a great signal for Google. For example, if someone lands on your main topic page and sees a relevant link to related content, they will be less likely to bounce. They might click a link or two, increasing your average session duration and pages per session. Topic Clusters Example Most websites today already use topic clusters to organize content. Let's take a look at the way we organize content into clusters on . A good example of a topic cluster is our sales topic cluster. If you click on that link, you will see our sales topics page. There is a sales-related article (supporting content) that covers different concepts including lead generation, sales techniques, marketing strategies, and more. All supporting content is linked to the main topic pages, and many articles are linked to each other.